media buying made simple

Senior-level media buying across TV, radio, digital audio, streaming and OOH. No layers. No junior handoffs. Just smart, agnostic buying that works for your brand.

NATIONAL REACH

OUT-OF-HOME

CTV

RADIO & AUDIO

TV & BROADCAST

NATIONAL REACH OUT-OF-HOME CTV RADIO & AUDIO TV & BROADCAST

Big agency results.

boutique attention.

Whether you’re a local business spending more time managing media than serving your customers, or an established brand tired of getting lost in the shuffle at a large agency, we built Simple for you.

You deserve senior expertise, not junior buyers learning on your budget. We handle the media. You get your time back. It’s that Simple.

01 NO INVENTORY CONFLICT

We don't own media. We don't push proprietary channels. Every recommendation is purely in your interest.

02 Senior Buyers on Every Account

The people you meet in the pitch are the people buying your media. No handoffs. No surprises.

03 Two Perspectives, One Strategy

Our founding partners bring complementary selling philosophies, analytical and instinctive to every plan.

04 Transparent Commission Model

Simple pricing. No hidden fees. You always know exactly what you're paying and why.

High-funnel media, expertly bought.

  • TV & Broadcast

    National and regional television buying across broadcast, specialty and connected TV. We know the Canadian landscape inside out.

  • Radio & Digital Audio

    AM/FM radio, streaming audio and podcast advertising. Reach audiences at their most receptive moments.

  • Digital Streaming & CTV

    Programmatic, Spotify, Amazon and connected TV. Premium digital reach with broadcast quality impact.

  • Out-of-home

    Billboards, transit, street-level and digital OOH across Canada. Unmissable presence in the moments that matter.

  • Full - Channel Strategy

    Need everything working together? We build integrated media plans that connect your channels into one coherent story.

  • Need Something Else?

    Let’s chat about what your business needs and find a simple solution.

HOW WE WORK

Your Media. Our Obsession.

Understand your business

Before we touch a media plan, we learn what drives your business - your customers, competitors, seasonality and growth goals.

build the right plan

No templates. Every media plan is built from scratch, channel by channel, with your specific objectives in mind.

buy with leverage

We use our deep vendor relationships to negotiate rates and added value that you simply cannot get on your own.

report. optimize. repeat.

Monthly reporting with real insight - not just numbers. We tell you what’s working, what isn’t and what to do about it.

two

minds.

one

direction.

Our founding partners come to every client challenge from different angles - one analytical, one instinctive. The result is a media strategy that’s been pressure tested before it ever reaches you.

WHO WE ARE

Built by buyers, for brands.

Simple Media Solutions Inc. was founded by two senior media professionals who spent years inside one of Canada’s largest media companies and saw firsthand how good brands were being underserved. So we built something better.

Ben Gingerich The Strategist

Ben doesn't just analyze the media landscape; he's navigated it from both sides. With 15 years in both account management and sales management at Rogers Sports & Media, he spent his career understanding how the industry thinks, how it negotiates, and what it takes to win. Now on the buy side, that insider knowledge translates directly into sharper plans and stronger outcomes for clients. He knows the players, the platforms, the possibilities and he knows how to put the right combination to work. The kind of perspective that turns market knowledge into leverage, and leverage into results.

Patricia Azevedo The instinct

Patricia doesn’t theorize about the media landscape — she’s lived it. 25+ years across planning, buying, sales, events and promotions. Her tenure as a top billing Account Manager at Rogers Sports & Media took her through every room, every floor, every stage. Known for building genuine, lasting relationships with clients of every size — from local independents to major brands — she doesn’t just know the industry, she knows the people in it. The kind of depth that turns experience into instinct, and instinct into results.

Ready to get simple?

Tell us about your brand and what you’re trying to achieve. We would love to hear from you and see how we can work together.